TCG096 歐洲文化與企業概論

 

課程宗旨

The course will give an introduction into selected European countries, their economic geography and business culture by highlighting the sector of small and medium-sized enterprises (including start-ups). The main target group are students who are planning an exchange stay in Europe, or have already spent a term in Europe. By inviting representatives of European companies and business organizations for presentations, students will also be exposed to intercultural communication and will practice their English skills. The course might also help students to identify European SMEs as hosts for internships, or as options for future employment. The course will be taught in English.


課程大綱

該課程將藉由歐洲的中小企業(包括新創企業)介紹特定歐洲國家的經濟地理和商業文化。這些歐洲國家均與臺科大有重要的合作關係,包含法國、德國、捷克共和國、波蘭和丹麥。他們也大致代表不同的歐洲地區和文化,即西歐、東歐和北歐國家。 每個主題將以下述幾點內容教學: - 介紹該國中小企業的具體情況以及最近的經濟政策和問題。 - 了解各國政府如何在國內外推廣中小企業和新創公司(如在台使館經濟貿易部門和商務協會的運作等)。 - 案例研究:分析各國家的中小企業和新創公司之經濟部門,包含不同類型與規模的公司,如數位新創公司、環境技術、機械、食品飲料等。 該課程將結合講座、小專題和學生簡報。邀請業師介紹企業概況並進行課堂學生問答,或推派出指定學生進行課堂面試活動。 ※參與者必須有一定的英語溝通能力(CEFR大約2級),聽、說、讀、寫均相當重要。//The course will give an introduction into selected European countries, their economic geography and business culture by highlighting the sector of small and medium-sized enterprises (including start-ups). The selection of European countries that will be introduced in this course is based on the list of NTUST’s most important European partner schools, i.e. France, Germany, the Czech Republic, Poland, and Denmark. These countries also roughly represent different European regions and cultures, i.e. Western, Eastern and Northern European countries. Each thematic/ regional block will be structured in the following way: - An introduction to the country, with a focus on its economic geography, the specifics of its SME/ start-up sector, and recent economic policies and problems. - Offer an insight how governments of the respective countries promote SMEs and start-ups at home and abroad (by understanding the work of Chambers of Commerce, Economic & Trade section at embassies in Taiwan ) - Case-studies: Getting to know SMEs/ start-ups of the respective countries by choosing companies of different types and


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