Lectures Spring  Semester 2025

 [20 May 2025] When Greetings Offend: Mastering Balance in Cross-Cultural Communication

This lecture examined how everyday greetings and questions can trigger misunderstandings across cultures. Through real-world examples and global case studies, the session explored the fine line between directness and subtlety, the impact of stereotypes, and the logic behind provocative language. Participants learned strategies to build trust and foster connection in diverse cultural settings. The lecture was conducted in Mandarin.

Speaker
Professor YEH Jung-Hui
Department of Oral Communication and Social Media, Shih Hsin University
🌎 in Mandarin Chinese

 [6 May 2025] Media Literacy - Going Against the Tide of Fragmentation and Division 

This lecture explored how media consumption has evolved from traditional newspapers and television to today’s fragmented landscape dominated by social media and online video. The session reflected on the decline of in-depth journalism, the rise of influencers, and the visibility of previously overlooked issues, alongside growing societal divisions. Participants were invited to consider how to become responsible and discerning media consumers in this complex environment

Speaker
HSU Shih-Kai
Journalist at The Reporter 
🌎 in Mandarin Chinese

[27 Mar 2025] Cinemnemay: The Gifts of the Earth and the Future of Xizhou Village

Xizhou Village is an indigenous settlement and a unique  cultural space located by the Xindian River in the Greater Taipei metropolitan area. The 170 residents of Xizhou Village are mostly from the Amis tribe, originally from Hualien and Taitung, The village preserves the Ami people's religious beliefs and ceremonial traditions, which are distinct from the lifestyle of the Han Chinese. Xizhou Village continues to uphold a culture of harmony with nature and fosters a sustainable way of life.
Offering an opportunity for reflection on life-styles, it can be seen as a grand tribute for residents in the Greater Taipei.

Speaker
Ms. LIN Hua-Li 
Amis Language Instructor
🌎 in Mandarin Chinese

 [13 Mar 2025] How to Prevent the Abuse of Personal Data? The Future of Digital Governance and Accountability Mechanisms 

This lecture examined the challenges of data governance in the age of big data, artificial intelligence, and precision marketing. While initiatives like the 2020 eID Digital ID card have streamlined the collection and use of personal information, legal frameworks remain outdated and lack clear accountability mechanisms for managing digital footprints. The session also discussed prominent cases, including issues surrounding the National Health Insurance database, and explored the ongoing progress of legal reforms to better protect personal privacy. 

Speaker
Ms. CHOU Kuan-Ju
Deputy Secretary-General, Taiwan Association for Human Rights
🌎 in Mandarin Chinese

[19 Feb 2025] An Engineer’s Mind and an Artist’s Heart: Interdisciplinary Creation and Practice in Tech-Art 

In his lecture, Jet Chou, Brand Manager at IF Plus, explored how artificial intelligence is reshaping creativity and production.The session examined current digital trends, the evolving industrial landscape, and classic examples of digital interaction. Students from various disciplines were encouraged to consider how technology empowers new forms of participation and innovation. 

Speaker
Mr Jeff CHOU
Brand Manager IF Plus
🌎 in Mandarin Chinese

Lectures Fall Semester 2024